About Ephram Edward Benguiat
Ed Benguit was an American type designer and lettering artist. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.
He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others. Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things.
Design Inspired By Sci-Fi
After conducting thorough research on Ed Benguiat and the typeface he designed, I discovered a recurring theme surrounding Benguiat Pro ITC. This typeface has been prominently featured in the Sci-Fi genre. I found inspiration in its appearances in popular shows like "Stranger Things" and "Star Trek," as well as in novels by Stephen King.
Nothing embodies Sci-Fi more than actual space missions, which continue to captivate the human imagination. I chose to focus on the story behind the Voyager missions and found valuable information on the Jet Propulsion Laboratory's website. By bringing these two remarkable subjects together, I was able to creatively explore how to communicate the grandeur of both.
Specimen Book Spreads: Sketched to InDesign
Colors of the Universe
Welcome to The Benguiat Voyage
